Jann
Baskett
Co-President and Chief Brand Officer, SXSW

Jann Baskett is Co-President and Chief Brand Officer at SXSW. In her role as Chief Brand Officer, she leads the Brand & Marketing group, made up of the Communications, Digital Marketing, and Art departments whose responsibilities include the SXSW brand strategy, messaging, public relations, product marketing, digital marketing, design, video, photography, web content, social media, and merchandise.

Before joining the SXSW leadership team in 2016, Jann was founder and principal of the Austin brand and strategy agency Foxtrot, notably designing the SXSW brand identity and its annual look-and-feel since 2008. Previously, Jann was a partner at Milkshake Media, a creative agency also based in Austin; and before that, she was marketing director at Texas Monthly magazine. 

Prior, she lived in NY and worked in creative services for Details magazine, Mademoiselle magazine, and for several of The New York Times Magazine Group’s special interest publications.

In Austin, she has served on the boards of the Austin Film Society (as president), The Texas Tribune, and the Austin Public Library Foundation.

Jann
Baskett
Co-President and Chief Brand Officer, SXSW

Jann Baskett is Co-President and Chief Brand Officer at SXSW. In her role as Chief Brand Officer, she leads the Brand & Marketing group, made up of the Communications, Digital Marketing, and Art departments whose responsibilities include the SXSW brand strategy, messaging, public relations, product marketing, digital marketing, design, video, photography, web content, social media, and merchandise.

Before joining the SXSW leadership team in 2016, Jann was founder and principal of the Austin brand and strategy agency Foxtrot, notably designing the SXSW brand identity and its annual look-and-feel since 2008. Previously, Jann was a partner at Milkshake Media, a creative agency also based in Austin; and before that, she was marketing director at Texas Monthly magazine. 

Prior, she lived in NY and worked in creative services for Details magazine, Mademoiselle magazine, and for several of The New York Times Magazine Group’s special interest publications.

In Austin, she has served on the boards of the Austin Film Society (as president), The Texas Tribune, and the Austin Public Library Foundation.

We’d love to hear from you!